22 Jul

Picture This

Shrewsbury HalfEver wished you could share your race day photos while you were still running the race? Now you can thanks to new photo technology.

Pic2Go technology uses unique 2D barcodes on race numbers, allowing competitors to be identified, then sends the photos to the competitor’s social media photo album, where they are immediately shared. 

The technology has been used at marathons and half marathons as well as cycling, endurance and other racing events. 

Last month, organisers of the Nuffield Health Shrewsbury Half Marathon, UKRunChat, reported 1.21 million image impressions on Facebook within 48 hours of the race thanks to a team from Sussex Sport Photography operating the Pic2Go system. By the time the race winner had crossed the line over 3,000 photos had gone out, and as the last runners were finishing this had increased to over 22,000. All images from the day were fully uploaded, tagged and shared to registered runners within a few hours of the last person crossing the line.

Event director Joe Williams at UKRunChat commented: “The Nuffield Health Shrewsbury Half Marathon was UKRunChat’s first event and we wanted to give our online community the opportunity to take their virtual friendships further by meeting up and racing together. With our social presence I knew from the beginning that we would use Pic2Go. It’s such a perfect fit with UKRunChat from a social sharing perspective and gives fantastic value to runners.

“The results have been phenomenal. In addition to our 1.2 million impressions on Facebook we had a 9.9 million reach on Twitter on the day of the event – statistics more akin to much larger races." 

For more information, visit the Pic2Go website.

Image courtesy Sussex Sport Photography