A campaign has been launched to encourage business leaders to promote running in the workplace for 2015. The launch event saw the new All Party Parliamentary Group (APPG) for Running join forces with Run Group at the Houses of Parliament with a view to getting more people running more often.
Also at the launch were Steve Way – who placed 10th in the Glasgow 2014 Commonwealth Games marathon – and five-time Paralympic gold medallist Noel Thatcher.
A host of major businesses were represented at the event with many making strong pledges, using the hashtag #myworkruns on Twitter, that included setting up running groups, providing online support and encouraging volunteering. Run Group will work with business to deliver on those pledges in 2015 and widen the campaign further. Companies present yesterday included Accenture, Virgin Trains, BT, Kier, GSK, Morrison’s, Ernst & Young and the NHS.
Alistair Burt MP, Chair of the All Party Parliamentary Group for Running, said: “We’re delighted to be partnering with Run Group to play a part in making this a healthier, fitter country by raising the profile of running with MPs, opinion formers and in our constituencies. Running is a simple and easy way to get fit and we also want to get that message through to businesses because there is a connection between a healthier, more active workforce and people living more productive lifestyles. We’re excited to be working with Run Group to get more people running more often.”
David Moorcroft, Chair of Run Group and former 5,000m world record holder, commented: “The simple task of Run Group is to get more people running more often. Running in the workplace is a key part of creating a more active society and by working with the APPG for Running and business leaders we hope to create an environment where people can make positive choices that enable them to run to, from or at work. We’re very grateful to all the businesses who have pledged to promote running within their workforces in 2015 and I am sure they will see a benefit to productivity as a healthier, happier, more active workforce is also a more productive one.”