The London Marathon has announced that the race has broken the £1/4 billion barrier since Virgin became sponsors. Having taken over sponsorship in 2010, the ambition was set to reach £1/4 billion in five years. They have achieved the feat with the total raised now standing at £261.4 million.
They have also revealed that individual runners in the 2014 Virgin Money London Marathon set yet another record figure for charity fundraising for good causes by generating £53.2 million.
The average amount raised by every London Marathon Golden Bond charity runner was £2,407. It is the eighth consecutive year that London Marathon entrants have broken the Guinness World Record for the largest annual single-day charity
These figures bring the total raised for hundreds of charitable causes since the race began in 1981 to more than £716 million.
Virgin Money London Marathon race director Hugh Brasher said: “We are extremely pleased to reach the £1/4 billion figure in only five years with our partnership with Virgin Money, and especially delighted that this year’s amazing London Marathon runners have, once again, raised a record-breaking amount of money for charity.
“Our official charity of the year, Anthony Nolan raised over £1.3 million, smashing their own target of £1.1 million. It was a pleasure to support this exciting and lifesaving charity in its 40th anniversary year, and to welcome its biggest team of runners yet.
“Anthony Nolan’s passionate supporters who lined the streets of London carried people around the route, and summed up the uplifting spirit of marathon day”.
Virgin founder Sir Richard Branson said: "When Virgin first got involved with the London Marathon we set the bar high and challenged runners to not only complete their 26 miles, but within five years also help raise £1/4 billion for good causes. Today's news shows that not only have we all risen to that challenge, but during the 2014 Virgin Money London Marathon we smashed right through it.
“Lots of charity runners raise their money through Virgin Money Giving, our not-for-profit fundraising website. Over £77m has been raised to date by Marathon fundraisers using Virgin Money Giving, and long may they continue to do so."