24 Aug

'Biggest Sports Day' A Turn-off For ITV

Katherine GraingerRunners across the country are preparing to take part in the nation’s biggest sports day on Saturday (27 August), which will see ITV go off air for the first time in three decades to encourage people to be more active. The TV company will switch off all seven of its channels from 9:30am for one hour with the message “We’ve gone running – why don’t you join us?”

The gesture is part of the I Am Team GB campaign organised by the National Lottery and ITV to celebrate the returning GB Olympians. Athletes taking part include long-jumper Greg Rutherford and rower Katherine Grainger

Greg said: “You don’t have to be an Olympian to be part of Team GB. There are going to be thousands of fun, free events across the country. Get involved and be part of Team GB.”

Bill Sweeney, chief executive of British Olympic Association, commented: “‘I Am Team GB’ will be the country’s biggest ever sports day inviting participants from all the Home Nations to share in the performances of Team GB athletes at Rio 2016 and be inspired to get active.

“The National Lottery is a key partner and the work they undertake with the British public to fund athletes’ pursuit of Olympic competition and achieve medal success is vital. We firmly believe that this will be a meaningful way to celebrate success and be a unique opportunity to engage in sport and activity in this country across many forms.”

For more information, visit the I Am Team GB website.