Glasgow sports retailer Greaves has opened Scotland’s first House of adidas – the only one in the UK outwith Harrods. The new £1m development in Greaves’ flagship Gordon Street store opened yesterday (23 March) taking the store to almost 13,000 sq ft.
Greaves managing director Sandy Greaves hailed adidas’ investment in Glasgow as a major boost for the city: “The new House of adidas department is an incredible retail space. In terms of the range and experience it provides, this is the best of the best and you’d have to go to the fifth floor of Harrods to see anything like it.
“It’s great news for Greaves and our customers of course, but it’s also a real shot in the arm for the city of Glasgow that the world’s top sports brand would choose to partner with its oldest retailer, rather than open their own shop around the corner.”
Greaves’ House of adidas facility is a haven for fans of the famous three-stripe brand, housing the innovative and technical performance product most associated with adidas and Greaves, in addition to adidas Originals and Stella McCartney ranges. The area has been designed to combine the digital world with the hands-on experience of a best in class traditional retail environment.
The 90-year old shop, a retail mainstay of Glasgow’s city centre, has been transformed with the addition of a dramatic new stairwell lined with digital mannequins and surrounded by inspirational messaging from some of adidas’ most iconic brand ambassadors including Lionel Messi, Jessica Ennis-Hill, Caroline Wozniacki and Yohan Blake.