Two of Scotland's biggest recreational running events will see a change of direction in 2013 with news that Nova International has entered into partnership with Glasgow Life. The new pairing aims to build on the existing high profile of both the recently re-branded Bupa Great Women's 10K and the Bank of Scotland Great Scottish Run, and increase participation while improving the running and spectator experience; and growing awareness of the races.
One key aim of the new approach is to utilise Nova's expertise in attracting high quality elite fields and mainstream television coverage in advance of Glasgow's entry on to the international stage in 2014 with the Commonwealth Games.
Nova's David Hart told scottishrunningguide.com: "This is a brave new venture. We'll be working closely with Glasgow Life from our base on High Street to ensure a tremendous participant experience. Our partners at Glasgow Life have made both the Bupa Great Women's 10k and the Bank of Scotland Great Scottish Run iconic events, together we're going to develop what's on offer to a broader UK and international audience."
Nova's experience in attracting top-class elite fields - witness the high profile names like Haile Gebrselassie and Wilson Kipsang at the Great North and Great Manchester Runs - will be key to generating more interest around the Glasgow events, as well their huge database of recreational runners in broadening the appeal of both races. In addition Nova has a unique position as one of the few organisers of mass participation sporting events in the UK that are televised.
Chair of Glasgow Life Archie Graham said: "Today's announcement is wonderful news for major Scottish running events. We are very proud of the Bank of Scotland Great Scottish Run, Scotland's largest mass participation event and the Bupa Great Women's 10K, the UK's biggest all female 10k and with Nova's experience we can take these events to the next level."
Nova founder and former Olympic medallist Brendan Foster commented: "The Bank of Scotland Great Scottish Run and the Bupa Great Women's 10K have both got a marvellous heritage and history. We look forward to working closely with Glasgow Life to take both events forward and making them bigger and better.
"Glasgow has a fantastic reputation as a sporting city and as the buzz continues to grow around the Commonwealth Games in 2014 there is no better time for the people of Glasgow to get active and involved as they prepare to welcome some of the world's best athletes to the city."