Rory Coleman, a performance coach from Cardiff, has set himself the challenge of completing 28 ultra-marathons (28 miles) in 28 days (from 9 September to 6 October 2013) as part of the Stoptober campaign. Stoptober aims to encourage 250,000 people to join together and quit smoking on 1 October.
He explained his reason for doing the 28x28 challenge: "I've been cigarette-free for the past 20 years and have gone from an unfit 40-a-day smoker to a superfit world record-breaking athlete who has now run nearly 800 marathons."
The challenge has led to an appearance on BBC Nottingham where Rory made a celebrity. fan. He explained: "The best part of going to the BBC was meeting footballer Robbie Savage. He seemed most interested in my Stoptober Challenge as he had recently completed the Great North Run. The idea of 28x28 just blew him away I think."