30 Jan

Bupa Launches UK Wide Local Run

Bupa Local RunBupa is set to launch a weekly, free spin-off to their Great Run Series in an attempt to attract even more people to the sport. The initiative, which will be known as the Great Run Local, is set to be launched across Britain after the success of a recent pilot scheme in Manchester. 

Like parkrun, the Great Run Local will be free to enter, although it will include a 2k event in addition to the 5k distance. News of the new event arrived in tandem with the introduction of Bupa’s Great Run Training, which will allow participants to interactively chart their progression through a website and smartphone app.

Brendan Foster, who launched the initiative, said the legacy of London 2012 has been integral to the formation of the Great Run Local: "London 2012 organised the best Games ever, London 2012 inspired people across the nation and the world. Inspiration leading to activity is organic. It’s like a tree: you plant it and it grows. After London, the ground’s more fertile, so our project – which is Olympic-inspired – is actually growing. It’s growing quickly since 2012. The inspiration of London 2012 will propel us forward to 2020."

The Great Run Series, which includes races in Glasgow, London, Birmingham and Manchester, attracts more than 200,000 participants through its various events. This year, the Great North Run will become the first race to reach the significant milestone of having 1 million finishers.

Foster feels this experience and the enduring appeal of the Great Run Series will ensure the success of the new spin-off: "If you think this is a message that you’ve heard before, I would suggest to you that you haven’t heard this message before from people who know what they’re talking about. We’ve got a track record of doing what we say we’re going to do. We’re not politicians.”

Comments

  1. Douglas Anderson said...

    Or they could just have offered to help out parkrun ?

    (Speaking as some-one who does both parkrun and Great Runs I'm not impressed by this announcement)

  2. John Mill said...

    Seems bonkers to me, parkrun is thriving and growing, why set up another similar event? They would be better trying to lend further support to parkrun in my view! though I do have a vested interest as a parkrun volunteer!

  3. Kevin Rogers said...

    I agree with Douglas, parkrun is a well established event that is not looking for any recognition for what they do, run freely by volunteers for people to run and get exercise. Could BUPA not have just provided support and sponsorship then everyone wins.

  4. Dave Allemby said...

    Good to see another series to get people out there - taking part ,assisting and enjoying running --But why clash with the fantastic parkruns !!! Unless they aregoing to be held on Sundays of course !!