17 Jan

Brooks Launches Pure Project Trial

Brooks Pure Drift shoe

Leading specialist brand Brooks has launched a ground-breaking product promotion (Try It On) that allows runners across the UK to sample shoes from their Pure Product range for 7 days with no commitment to buy. The innovative scheme, which Brooks is operating in tandem with over 60 retailers across the UK, invites runners interested in 'natural running' to trial shoes from the low-profile Pure range before returning them to a local store. They will then have the opportunity to buy a new 'out of box' pair with a £25 discount if they've been suitably impressed during the trial period.

Brooks Sports marketing manager Mike East told an audience of industry journalists yesterday (16 January) that the scheme carried numerous risks but he was confident that the value provided by each of the five Pure models - Cadence 2, Flow 2, Grit 2, Connect 2 and the recently-introduced Drift (pictured) with its unique removable insole - would win over the trialists.

775 pairs of shoes have been set aside for the promotion and already a number of stores involved have 'filled' their allocation. Brooks staff are confident that the full complement of shoes will be distributed across the UK before the scheme ends In February.

Check out full details of the 'Try It On' scheme at the Brooks Running UK website. Scottish stores - Achilles Heel, Footworks, Run-4-It and Run & Become are all participating in the promotion.