A newly single runner decided to use the recent Chicago Marathon to advertise the fact he was looking for a new partner. 30-year-old Steve Bergstrom had his cousin write a personal ad on his back in permanent marker in the hope of attracting a new mate.
After drinking some bourbon, Steve said that the “idea popped into my head and I couldn’t stop giggling.” He added: “I wrote it on a sheet of paper and handed it over to her with a big smile on my face. She immediately had the kind of ‘initially disgusted but then laughing her ass off’ reaction I was going for.”
The message said: “SINGLE / on Facebook / Steve Bergstrom.”
Despite the popularity of dating apps such as Tinder, Steve felt this was a more efficient way to get a date who also liked running: “I have a job that occupies a lot of my time. Having a ridiculous hour commute each way, and then also being dedicated to my gym and dedicated to my sports, I don’t have a ton of spare time on my hands.
“It’s basic marketing, to make sure you’re broadcasting your message to the audience that you’re wishing to capture. If life is easy when you’re dating an athlete, why not broadcast in this sort of a venue?”
Steve has since been received several messages from potential suitors and has met up with one woman. His date was a spectator at the race, holding up a sign that featured a photo of her cat accompanied by the words: “MY MOM IS LOOKING FOR A #CATDAD”.
“I said, ‘You know, with me showing up at the marathon with my sign on my back and you showing up at the marathon with that sign, we are missing out on a golden opportunity for future storytelling here if we don’t meet up and have a drink. And we did, and it was great.”